PREPARING A PRINT AD FOR THE EYES OF A CHILD

Student Instructions:  When preparing a print ad, it is important to KNOW your product so that you will be able to sell it to the consumer.  We want to know what the consumer wants so that we can offer it to them (marketing concept).

Children are a very large part of the “buying” community and if you can get their loyalty at an early age, they will continue to purchase products from YOU.  If you think back to your younger years, there was a game or toy that was your favorite and although it still may be on the market, its popularity may have dwindled.  In order to excite people to purchase this item, you are going to re-introduce this toy or game to the new children’s market.  This will be done by preparing an advertisement to be placed in a children’s magazine such as Sesame Street or Sports Illustrated for Kids.  Everyone will be expected to complete a worksheet about their game/toy before creating their advertisement.  You will also be expected to develop a rough layout before making a comprehensive layout.  The worksheet will also contain the requirements necessary to complete this advertisement.

You will need the following to produce this lesson:

print ad definition sheet, blank (for reproducing)
print ad definition sheet (complete)
print ad worksheet
scoring rubric
 

Fredi Bondell
Oceanside High School
Oceanside, NY