THE APPRENTICE
AND YOUR STUDENTS
Just an idea. Have you seen
the latest reality show- Apprentice with Donald Trump. The first segment
ran last week Thursday. It is a bold new reality series that tests competitors’
survival techniques in New York City’s corporate jungle, A 15-episode
series in which candidates vie for the chance to become an “apprentice”
to a “master.” During the first season of “The Apprentice,”
legendary business tycoon Donald Trump will serve as the “master”
and his business empire, The Trump Organization, will be the hub of
the competition.
This is a great tool for your Advanced Marketing Classes. START Taping
this week!
It airs on Wednesday on NBC at 8:00 Eastern.
In the series’ concept, approximately 16 candidates from all walks
of life, including both Ivy League MBA graduates and street entrepreneurs
with no college education, will endure rigorous selection as they are
tested for their intelligence, chutzpah and street-smarts. They will
face the challenges of living together in close quarters, must complete
sometimes humorous but always difficult job assignments and will be
forced to think outside the box in order to outshine each other to get
to the top.
Candidates not completing the job assignment successfully will meet
face to face with Trump after each round of competition, enduring a
grueling interview session with Trump and some of his key executives.
Each week Trump will fire one candidate from the contest. In the season’s
final episode, one promising and ambitious person will emerge supreme
and will win the chance for the dream job of a lifetime with the Trump
Organization.
Have kids predict strategy, discuss marketing, talk target marketing,
interviewing skills and the do's and dont's of job interviewing. You
can discuss educational background,- college verses other forms of education
after high school. Even discuss the commercials! Who's advertising during
the show and which products and why. Discuss why HP decided to launch
theri new ad campaign just for this show alone!
I am choosing to do partners and have prizes for the parnter teams who
predict winners in various challenges and ultimately each partner team
will have select a winner, if they are right they win DECA Images stuff-
tee-shirts etc.
Make watching the show a graded assignement each week. Have a taped
version available for students who may miss an episode.
Just an idea.
The first episode of the show proved to be quite interesting. It is
all about Marketing Yourself for Succcess.
Have fun.
Kirstine Sigloh
Louisa County High School
Mineral Virginia
