Studies in Marketing

Lesson Plan

Unit:Career Development

Title:Job Opportunities in Marketing

PO:Identify current job opportunities in marketing.

Content
Activities and Tips
Introduction:

State the PO

Explain WHY?

Check for prior knowledge or skill

Students log on to www.marketingjobs.com

Click on the job search link

Search for jobs in the Hampton Roads area

in all categories

Marketing encompasses a large variety of careers.

Does anyone in the class know any marketing professionals?

Explain to students that all of the listed job categories fall under our class definition of marketing.

Activity:

Have students choose three listings that are of interst to them.They should record the following information about each listing:

job title

job description and other pertinent information

such as salary, benefits, etc.

job requirements including experience, education 

and qualifications

Then students should explain why they would or would not enjoy each particular job.



 

Evaluation:

Student reports should provide the requested information and offer a thoughtful expainationwhy the particular job does or does not appeal to them.

References:www.marketingjobs.com

Training Aids and Other Assistance:Lab with Internet access

Notes:


Ashley Phillips
Hickory High School
Chesapeake Virginia

 

 

 

 

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