MARKETING FUNCTIONS WALK-ABOUT

To teach the definitions of the seven marketing functions, get the students involved in the teaching.

Materials: Marketing Text, blank copy paper, markers/colored pencils

Procedure:
1. Divide class into seven groups (it is ideal if you end up with 2 or 3 on each team-uneven teams do not matter.)
2. Assign each team one of the seven functions.
3. Give each team paper and markers.
4. Tell each team to write their function in large print across the top of the paper. Have students define their term using the text. (Suggest to put it in own words) Have students illustrate their function.
5. When all are finished, hang/tape functions around the room.
6. Have students move around room from function to function with their team, writing definition in their notes.
7. After students have written all seven, review with entire class.

Evaluation: Give students an activity grade or participation grade, if desired.

NOTE: This method could be used to introduce vocabulary for almost any new unit of study.

Jeannine Jones
First Colonial High School
Virginia Beach VA