MERCHANDISING
WEBQUEST
Log on to the following website:
http://www.glmshows.com/press/DisplayHandbook/index.html
Read through the pages, clicking
“NEXT” when you finish each section. Answer the following
questions or fill in the blanks as you go along.
1. What does George Little
Management, LLC. group do?
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2. In addition to creating
visual excitement, remember to keep ____________________ in mind when
laying out your store.
3. Before you begin to adjust
the design, display, and merchandising of your store you must have a
______________________________________________.
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4. What do you need to do
before making changes/deciding where to place products?
5. Where should demand/destination
products go? Those are the items the shoppers probably intended to buy
when walking into the store.
6. What is the decompression
zone? Do sales typically take place there?
7. Which was do many customers
look once they leave the decompression zone?
8. Because of that, what
is a good marketing decision for that area?
9. What wall of the store
is usually the most viewed area?
10. What should be placed
by the “cash wrap” AKA cash registers? Why?
11. Where do Hallmark stores
often place their greeting cards? Why?
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12. What are fixtures?
13. What should you do about
fixtures in your store?
14. List five examples of
types of fixtures.
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15. What are the three types
of lighting in a store? Briefly explain their purpose.
16. What is the best type
of lighting to use for ambient illumination?
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17. Identify two interesting
pieces of information about window signage and graphics.
18. Identify two interesting/useful
pieces of information about interior graphics and signage.
19. Under tips for signage
– what should you look for?
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20. What is a shop interior?
21. What is an impact window?
22. What can placing similar
products together create?
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23. What is cross-mix merchandising?
24. Retailers today often
sell merchandise by portraying a _______________ for the customers to
buy and take home. Sell your products by selling ______________.
25. The average customer
views a focal display for about how long?
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26. Read about planograms
– what is it?
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27. What are props and how
are they used in merchandising?
Wendy Pisciotta
Monson High School
Monson, MA
