DOLL DESIGNER

Mattel® has called you to create a new doll collection for their teen line-up. They have requested a doll group to target girls between the ages of 15 and 17. In order to present the doll to Mattel®, you need to create a promotional plan and present it in the boardroom.

The information must be typed and formatted using the DECA standards for Fashion Merchandising Promotion Plan 2006. www.deca.org/pdf/FMPguide.pdf

Here are some of the requests of Mattel® for your presentation:

Budget : $25,000

• Name of each individual doll and her friends
• 3 complete outfits (total) for the dolls
• Create the home, crib, or lair for the dolls.
• Price point

Here are some questions that need to be answered during your presentation:

• What is the profile of your target audience?
• How will you promote the collection?
• Where will you begin the promotion? (City, State, Store)

Rubric:
Fashion Merchandising Promotion Plan 2006 Rubric

Checkpoints will be graded on the following days:
May 1: Concept (1 page outline)
May 3: Executive summary (1 page)
May 9: Doll creative design

Vera Woodson
West Springfield HS
Springfield VA