Here's the synopsis...
You are on the
marketing team of XM or Sirius and the CEO asked you to come up with
a new marketing plan to invigorate sales of satellite radios and subscriptions.
In your group, write a detailed marketing plan to promote either XM
or Sirius satellite radio, convincing customers/potential customers–whether
a general audience or targeted audience based on your research-that
the monthly subscription fee is worthwhile. Use the providers’
Web sites to help you research what each company offers its listeners
and how that content might serve the needs of the people you interviewed.
Interested? For the full
lesson, CLICK HERE
And for the scoring rubric,
CLICK HERE
Lynne King
Wichita Southeast
Wichita, Kansas
