Hospitality Marketing and Internet
Marketing.
Duty/Concept Area: Using the Internet
as a marketing tool in the hospitality industry and as a research tool
in the class.
Task/Competency: Identify how hospitality
businesses use the Internet to market their products, services and their
organization while learning about our
off-site sponsor.
Task Definition: research should
identify all of the brands of Marriott International, Inc., their various
business operations, and the historical events of the corporation and
it’s history.
Student Assignment: Research the
Marriott Corporation through the World Wide Web, identifying the various
brands of Marriott International, Inc., their related organizations/businesses,
and the history of the company.
1. Follow directions to log on to the
Internet and the World Wide Web (www).
2. Enter Marriott's website homepage at:
www.Marriott.com
3. This will bring you to the Marriott
home page and from there you will find links to answer the following
questions:
Questions on Marriott International, Inc.
1. Locate and list all of the different
hotels, motels, conference centers, resorts, and timeshares that Marriott
operates and/or is associated with.
2. Locate the Marriott at a Glance@ page,
and read it. Write your own summary of the corporation's history.
3. Locate the Marriott Milestones@ page
and list what happened on the following dates:
| May 20,1927 |
December 7, 1988 |
| July 27, 1927 |
December 18, 1989 |
| October 1937 |
January 2, 1996 |
| March 17, 1953 |
September 17, 1996 |
| January 19, 1957 |
March 6, 1997 |
| November 21, 1967 |
May 6, 1998 |
| March 3, 1982 |
March 19, 1998 |
| October 1983 |
March 27, 1998 |
| November 22, 1985 |
December 1998 |
| April 1, 1987 |
April 20, 1999 |
| October 28, 1987 |
May 29, 1999 |
| December 7-10, 1987 |
April 26, 2000 |
4. Locate and list Marriott Related Organizations.
5. When finished, continue to search the
site and write down any items of interest to share.
Discussion would follow about brands,
competition, entrepreneurship, and direct/indirect businesses, and the
benefits of marketing on the Internet to the business and their guests.
Helen Stahl
Lafayette High School
Williamsburg Virginia
