PROMOTION: PRODUCT PLACEMENT PROJECT
Student Directions:
Now that you have an understanding of what
exactly product placement is, it is time to place your knowledge in
action.
You and your group members are to create
one scene from a popular movie or television show and incorporate at
least five different products into the scene. You do not have to write
a new scene, or act out an exact scene word-for-word. However, you may
not use the same product placements already in the show or film. Ml
members of the group must participate in the scene in some way.
NOTE: You may not select any scene, television
show or movie that is in any way not appropriate for a school setting.
Use good judgement!
In order to receive maximum credit for
this assignment; be sure to have all parts of the project together and
ready by the deadline:
* Written description of each person's
role in the scene.
* Written script
* Written description of the target market
of the movie or show selected (give at least
ten different characteristics)
* Written justification for placement of
each product in the scene (THIS IS THE MOST IMPORTANT PART!)
HINT: Tie to the target market!)
* Scene, submitted by video or acted in
class on due date
Have fun with this assignment. Remember
to concentrate on the written parts. Be proud of what you submit!
PROMOTION: PRODUCT PLACEMENT PROJECT
Rating Sheet
I. Organization and Planning (20 points)
* Was there a written description of each
person's role in the scene?
* Were all parts of the project in logical
order and neatly presented?
* Was there a written script and was it
followed?
* Did each person participate?
* Was there any obvious conclusion in the
scene?
II. Content (50 points)
* Was there a written description of the
target market of the movie or show selected using at least ten different
characteristics?
* Was there a written justification for
placement of each product in the scene?
*Was the rationale logical?
* Did the group submit an appropriate scene
with at least five products featured?
* Did the scene utilize product placement
methods?
* Did the written portion utilize marketing
vocabulary and theories?
III. Overall Effect (15 points)
IV. Evidence of Effort (15 points)
Total Points:
Mike Foley
Osbourn Park High School
Manassas Virginia
