ADVANCED MARKETING BUSINESS IMPROVEMENT PLAN

Assume that you have purchased a small business that has not been managed well over the last few years.  The image is tarnished with poor service, house cleaning is suspect, low inventory, terrible employee moral and poorly trained management.  (Retail business examples: Clothing, shoes, accessories, fast food, sports, software, auto parts, hardware or convenience) 

You have only $7,000.00 to spend to turn the store around or you lose everything.

What are you going to do?

1. To change the image
2. To improve sales
3. To get the community to believe you care
4. To get customers and employees to believe you are here to stay
5. To improve your sales force
6. To clean-up the store
7. Turn management around

What are the special sales promotions/items/advertisements you plan to utilize to make your new business a success?

Detail your budget.

Other ideas?

Time of Year?

How long will your plan take?

What is your role in this new beginning?

Show the class your ideas!

You may have one partner for this project.

 

Author unknown
Submitted by Roger Poston
Oakton High School
Vienna VA