PAPER ON FRANCHISING - ADVANCED MARKETING
 

Due date:
Value:  100 points

Introduction
1. Why did you choose this franchise?  (e.g. demographic/psychographic appeal)

Financing
2. Using information from the franchiser, calculate the total cost for starting the franchise.
3. Fill out a business loan application and credit application from Virginia Commerce Bank.
4. Describe specific requirements for obtaining a loan, specifically discussing the 5C’s of credit analysis.

Place
5. Describe exactly where your franchise will be located.  Include any and all maps of the area/region, population figures, etc., which support your decision.
6. Explain why this location is best for your franchise.  (e.g. large target market population, high foot traffic).
7. Summarize the real estate costs of starting a franchise operation in this location.  If possible, include exact costs.

People
8. Give an in-depth description of the franchise’s target market, including a complete analysis of the most important demographic and psychographic variables.
9. What does your marketing research state about the breadth and depth of the demand for your franchise’s product?

Competition
10. Describe where your competition is located in relation to your chosen location.
11. Describe pertinent history related to the franchise’s market, product and competition.  How is your franchise different from the competition?

Product/Price/Promotion
12. Give a comprehensive and complete description of the franchise brand name, logo, products, etc.  This should include both tangible and intangible features.
13. What wants and/or needs does the franchise satisfy?  This should include a description of extended product features, including values, emotions and images.  Be specific.
14. Describe what factors can impact the franchise product’s prices.  Estimate your expenses.
15. What role will the franchiser have in promoting the franchise?
 
 

Author unknown
Submitted by Roger Poston
Oakton High School
Vienna