MARKET INFORMATION MANAGEMENT MARKET RESEARCH

OBJECTIVES:
 Describe the 5 steps in conducting market research
 Explain the difference between primary and secondary data

COMPETENCIES:
46  Identify marketing functions and their importance
56  Identify role of marketing and information and procedures involved in gathering it
58 Explore the role of product service planning in Marketing
73 Explain the use of brand names in selling

SOL’S:
 Algebra A2

EQUIPMENT/MATERIALS
Text Ch 33, pp. 432-441
1 bag M&M/ student 
Teacher prepared work sheet

ACTIVITIES:
Go to web site www.Mars.com
Read about products make by Mars, other than candy
Count number of M&M per bag, fill out w/s, compare to class, & discuss.
Search the Web site for more info about the product.

DOWNLOAD the activity worksheet here!
 

TIME:  20 minutes to count and fill out worksheet. Longer to play the games on Web site.
 
 

Rona Berk
Tallwood High School
Virginia Beach, VA