Secondary Research

Duty Area: Marketing Information Management

Task: 8130.049 Conduct a marketing research project

Topic: Section II, part A. Description of the community

Instructions:  Visit at least three Web sites to locate demographic and lifestyle data regarding the community where your selected business is located.  Copy and save to your disk pages that provide useful information. Be sure to copy pages so that you have the URL for documentation. Go offline, open your saved pages, and outline the data that you feel will help you complete Section II, part A. Save your outline to disk and print a copy to turn in for your grade.

Resources: Visit at least two of the listed Web sites and conduct at least one search.
 
 
 

A. Links:	http://www.virginiabusiness.com http://www.ccps.virginia.edu:16080/Demographics http://census.gov
B. Search Topics:	(your community) chamber of commerce (your community) name of community (your region) demographics or communities or name   of community. ie. Hampton Roads communities (major daily newspaper in community) ie.  www.pilotonline.com

 
  

* Bonus:  Find a useful Web site that we have not indexed and earn 1 point  on project.

Teacher Notes:  Prior to issuing this assignment review with class the importance of conducting secondary research before completing the primary research plan and tools.  You should also give examples of demographic, lifestyle, and psychographic data.  Prepare students to look for anything!  Some of the community sites have tons of good stuff. Others are  somewhat lacking.  Encourage them to look anywhere their imagination takes them.  You might want to prepare a fill in the blank handout for students to use.  All I give them is a copy of the outline from the DECA Inc. contest guide at the beginning of the unit with “How To” notes added to each section.

Handouts:  None  

Bob Godfrey
Windsor High School
Windsor VA