The Marketing Mix Challenge

With a partner, you will be creating a new product or service that to your knowledge does not currently exist.  The product must be realistic.  Your challenge is to develop a marketing mix strategy for this product using the four P’s (and the 5th!), develop a feature benefit chart, and a print advertisement.  You will be required upon completion of your product/service to present it to the class in a creative manner.  Let your imaginations run and have fun!

Your project must include the following:

Feature/Benefit Chart with at least four features and four benefits

A full-page color advertisement with a headline, copy, signature, and illustration.

Written development of the five P’s in paragraph form, each at least five sentences in length:

People: Who is your target market?  Include all components of demographics, psychographics and geographics.

Product: Name of your product or service, description of what it is and what it does, and how it is packaged.

Place: Where geographically will you sell it?  What types of stores will sell it?

Price: How much will your product cost?  Why are you pricing it the way you are?

Promotion: What advertising methods will you use to reach your target market?  Where will you advertise?  Will you offer any discounts, coupons, BOGO’s etc?  What are they?

Just to get your creativity flowing and your imagination rolling………………………
Rainbow salt: multi-colored salt made to liven up any dish and allow one to see how much they have used.

Shock-O-cat: an electric device installed in cars that sends harmless low degrees of electrical vibrations when cats walk on your car.  No more tiny footprints on the windshield!

The Dry-O- Matic: a combination washer and dryer so you will never have to switch loads again!

Pop-clear: Never burn your popcorn again!  These see-thru bags allow you to see when your microwave popcorn is just right!

Ins-tent: a pop up tent that instantly sets up and is put down with the push of a button.

The Rollie-Pollie: a sleeping bag which automatically rolls up with the pull of a string.

Recline-O-John: a padded, heated, massaging, and reclining toilet complete with a reading light for those who expect to be there awhile!